We all know that to differentiate from the competition it is important to delight your customers, right? And that in today’s global economy they are the ones that normally set the bar really high when talking about the quality of a service or a product. No matter what segment you are in, you must invest to make them happy. Therefore, customer service in logistics, nowadays, became really important for freight forwarders all around the globe.Your customer’s experiences are the ones the determine if your company has a good reputationin the market or not, even in the logistics industry. Customers want to have a smooth and simple experience when working with a company. But, exactly how important customer service is for your freight forwarding business? Keep reading this post and find out!